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Samsung Malaysia's programme for underprivileged children

AvantiKumar | Aug. 3, 2012
'Samsung Hope for Children' will be delivered with partner CyberCare.

Samsung Malaysia CSR

PHOTO - Two children from Rumah Sayangan with Samsung's marketing director, Wong Fatt Weng, during the launch of Samsung's campaign.


Digital solutions firm Samsung Malaysia Electronics has launched a programme for underprivileged children. It will be delivered by its non-governmental organisation partner CyberCare Youth Organisation (CyberCare), at Samsung Tech Central at a children's home, called Rumah Sayangan.

"As Samsung employees, we are committed to working together in Inspiring Better Futures so we can effect change," said Samsung Malaysia Electronics managing director Kwon Jae Hoon. "We look forward to transforming the lives of the children by giving them opportunities to better themselves. We aim to create impacts that are deep enough on the children's lives so that they in turn, can one day contribute back to the community."

"Today's launch is just the first leg in our commitment to underprivileged children in Malaysia," said Samsung Malaysia Electronics senior manager, corporate marketing, Elaine Soh. "Samsung's Inspiring Better Futures initiative will be expanded to reach many more children in different parts of the nation. We believe in inspiring these young lives and giving them a shot at making lives better for themselves in future."

The programme at the resource centre, Samsung Tech Central at Rumah Sayangan in Cheras, Kuala Lumpur, will comprise three stages: equipping the children with essential ICT skills; coaching the children with life skills; and conducting a community project to promote engagement between the children and the community.


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