Nearly half (47 percent) of Singapore small- and medium-sized enterprises (SMEs) in the retail sector merely view video surveillance as a measure against security threats, revealed Milestone Systems' Video Surveillance Solutions in Singapore study.
More than 50 percent of the 100 IT decision makers polled recognised basic benefits of video surveillance for security (96 percent), live recordings (61 percent), and entry and exit logs (53 percent).
However, they remain unaware of additional functions that can help improve staff productivity (47 percent) and increase revenues (45 percent) by generating a strategic overview of their processes and/or customers.
For instance, the report suggested that facial recognition can be used to enable VIP identification at retail stores, while heat mapping can help retailers identify hot spots, dead areas and bottlenecks to optimise store performance, as well as improve customer service and marketing.
"Video surveillance is still seen as a deterrent to threats, not as a business enabler. With the retail industry facing a productivity crunch and operating in diverse and complex environments, it is important to embrace technology that can help them to leverage the full potential of video beyond surveillance to achieve their long-term business goals", said Benjamin Low, vice president of Asia Pacific, Milestone Systems.
"Businesses have valid concerns when it comes to the adoption of video surveillance solutions, and there is a need to educate businesses on the various benefits of video surveillance. As technology continues to develop in the Asia Pacific, video surveillance will play a large part in helping organisations optimize their business processes."
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