Big data analytics is dramatically changing the retail landscape for both business and customer. Retailers can benefit immensely from an analytics-driven approach that will help them understand how their customers are using their products and services, and how their operations and supply chain are performing.
Retailers should look to apply big data analytics to generate deeper insights across the entire value chain of retail operations and streamline their decision making processes. Right now, the ability to utilise these analytic insights is a real competitive advantage, but in the not-too-distant future, it will be a necessity, and those that have failed to adopt a suitably transformative approach will find themselves lagging dangerously behind.
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