Singtel-owned mobile advertising company Amobee today announced the acquisition of 3D advertising business AdJitsu.

Amobee said it intends to leverage AdJitsu’s technology and product suite to accelerate the innovation of 3D mobile ads globally.

“Creating mobile ads with an immersive 3D experience fundamentally changes the way people perceive ads. Instead of a passive experience, mobile users now interact and play with the ad, which is key to starting a love affair between the consumer and the brand,” said Amobee’s chief executive Trevor Healy in the statement. “With AdJitsu’s advanced 3D technology, Amobee’s mobile ad campaigns feel like mini apps that mobile users look forward to receiving.”

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