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RIM's dual challenge: Build quality smartphones while boosting management software

Matt Hamblen | July 6, 2012
BlackBerry 10 smartphones, delayed until early 2013, will have the "best browsers in the industry" and will come in touchscreen-only models as well as those with traditional physical keyboards, a Research in Motion executive said Thursday.

"If I have got an enterprise app on my smartphone, IT can wipe everything the enterprise knows about away ... The data's secured and could never be transmitted out on the non-enterprise side. That means you could never cut and paste enterprise email into non-enterprise email, for example," Devenyi explained.

Also, after listening to customers, RIM is planning to bring Mobile Fusion capabilities to the cloud, so that corporate customers can manage a variety of smartphone and tablet OSes without the need for servers on their premises, Devenyi said.

"Mobile Fusion is a direct realization that there will be heterogeneous devices that need to be managed. We are committed to extending it to more devices and to make it the best. Our customers are relying on that. On top of that, we must build devices that appeal to everybody ... and that's what BlackBerry 10 is about."

RIM is holding its annual shareholders meeting on July 10. It will be Webcast.

 

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