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Financial consequences for obese employees in Singapore: Another new business model enabled by mobile

July 25, 2014 | JULIE ASK, FORRESTER'S VICE PRESIDENT, PRINCIPAL ANALYST

Julie Ask, Forrester's Vice President, Principal Analyst and co-author of the "Mobile Mind Shift" book, blogs about a new business model enabled by mobile she observed at a meeting with a Singapore company this week, which relates financial consequences for its obese employees who are tracked by company-sponsored Jawbone wearable device.

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